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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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9 Questions B2B Sales Leaders Must Answer 2024

Iannarino

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? It seems that a large majority of sales leaders believe their pipeline coverage is the key to success.

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Your Numbers Have To Add Up

Tibor Shanto

Want to split a room of salespeople, just ask if “sales is a numbers game or not?” Full disclosure, I came from the sales is a numbers game camp. While it is safe to say I have evolved, I have not abandoned my “sales is a numbers game” friends. The debate has raged on for years with few converts. Numbers Are Here To Stay.

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When to Use a Performance Improvement Plan: Key Factors

Lead Fuze

We’ll also provide insights on crafting an effective performance improvement plan by identifying areas that need improvement and setting achievable yet challenging objectives. Finally, learn how monitoring progress through marking key milestones can lead to achieving desired outcomes from your PIPs. Why do companies use PIPs?

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A Better Way To Data Driven Discovery

Tibor Shanto

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. They certainly have thought about it, but in most instances, we have to take the game to them. In this case we focus on things that are just beyond reach, and opportunities missed as a result.

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Sales Hacker Success Summit: Level Up Your Sales Game for 2020

Sales Hacker

Break Through Mediocrity: Changing the Game for Long-Term Success. The Modern Sales Mindset and How It Impacts Results. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Defusing Objections.

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