ConversionXL

JUNE 30, 2021

ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. Fabletics isn’t a unique brand, but it’s found a unique angle.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JULY 20, 2015

Content marketing is a quality game, not a quantity game. As with any marketing campaign, understanding who your audience is, what they’re looking for, where to find them, and how to deliver the most effective message is essential to intentional success. How to Create Content That Truly Engages.

B2C 77

B2C Angle Gaming B2B 77

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 76

Networking Gaming Campaign Retail 76

Hubspot

JANUARY 31, 2013

That's why I thought it'd be fun to hear about the companies out there that have nothing to do with the Super Bowl, but are still, somehow, getting a lot of attention as the big game approaches on Sunday. And remember, it's not too late to dream up your own Super Bowl campaign! 1) Animal Planet's Puppy Bowl.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 75

A/B testing Angle Education Campaign 75

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. Vishal also surrounds himself with experts.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 76

Angle Campaign Start-ups Launch 76

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Always be paying attention.

Angle 57

Angle Launch Campaign Follow-up 57

Sales Hacker

SEPTEMBER 7, 2021

They just launched a new way to learn — Outreach on Outreach is the place to learn how Outreach does outreach. Marketing being told to provide lead generation through email campaigns, etc. How did you get into the sales game in the first place? Moeed is the founder and the CEO of a company called Proverbial Door. Go to outreach.io/onoutreach

Trust 92

Trust Cold Call CRM Start-ups 92

SaaStr

JULY 20, 2021

” There’s probably a variety of different angles, some of which are true, some of which might not be true. It’s your edge, your angle. That’s what we’re all in here in this room to do, is to find the angle that everyone else overlooked. “It’s stupid, they’re for games.

Angle 96

Angle Meeting Start-ups Drivers/motivators 96

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 97

A/B testing Campaign Retail Angle 97

Sales Hacker

SEPTEMBER 22, 2020

Regie uses artificial intelligence to create entire outbound, inbound and even follow up sales campaigns faster using over one billion rows of performance data across 75 industries. Regie uses your targeting to inform your campaigns, decreasing the time your team spends creating campaigns. And this gives a good angle on it.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

OCTOBER 1, 2015

It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off.

Angle 76

Angle Campaign Gaming Networking 76

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Launch a new product? It’s no longer just one piece of your overall marketing plan.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Heinz Marketing

JANUARY 29, 2018

So, Lauren is a proud University of Georgia Bull Dog and for those of you that are in the stage or follow college football, a great, great National Championship game against Alabama that went back and forth. Alabama lost, excuse me, Alabama won in overtime on just one of those plays that you just can’t believe the game is over.

Pipeline 59

Pipeline Sales B2B X-functional 59

Hubspot

NOVEMBER 20, 2018

These annotations worked kind of like call-to-action buttons for directing people to subscribe to your channel, see merchandise or a fundraising campaign, visit another resource to learn more, and so on. Launch Firefox or Chrome on your mobile device, and navigate to a video you want to play on [link]. This is not a drill.

Start-ups 76

Start-ups Angle Follow-up Promote 76

Hubspot

JANUARY 29, 2018

These annotations worked kind of like call-to-action buttons for directing people to subscribe to your channel, see merchandise or a fundraising campaign, visit another resource to learn more, and so on. Launch Firefox or Chrome on your mobile device, and navigate to a video you want to play on [link]. This is not a drill.

Angle 78

Angle Start-ups Follow-up Service 78

Hubspot

AUGUST 29, 2016

These annotations work kind of like call-to-action buttons, and you can use them to link people to subscribe to your channel, to link to merchandise or a fundraising campaign, to go to another resource to learn more, and so on. On desktop, you can click around the video to see all the different angles while the video plays.

Angle 69

Angle Start-ups Follow-up Service 69