Hubspot

AUGUST 18, 2020

With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. Have you ever launched Instagram or Facebook Stories and noticed new AR filters that allowed you to test out products directly through your app? If not, you'll definitely see more of this soon.

Product 101

Product Retail Technology Technology 101

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

FEBRUARY 7, 2018

After launching the cartoon caption contest and receiving up to 10,000 entries a week he attempted – along with Microsoft and Google’s DeepMind -- to develop an algorithm that could distinguish between those that were funny and those that weren’t. But can a robot be funny? Data can organize information, but journalists turn it into a story.

Entertainment 78

Entertainment Sports Angle Territory 78

Hubspot

JANUARY 18, 2018

I've seen groups of intelligent people play a guessing game, shooting from the hip while trying to figure out what will move the dial. Instead, they understand the challenge from all angles. After addressing the issues found in user testing, it was time to launch our solution on a larger scale.

UX 78

UX Strategize Angle User Experience 78

Hubspot

JULY 20, 2015

Content marketing is a quality game, not a quantity game. When done correctly, this research will show pathways to success by finding angles and opportunities for your organization to make its voice heard in the ongoing dialogue with prospects and customers. How to Create Content That Truly Engages.

B2C 76

B2C Angle Gaming B2B 76

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. Nintendo''s Wii.

Networking 74

Networking Gaming Campaign Retail 74

Hubspot

JANUARY 31, 2013

That's why I thought it'd be fun to hear about the companies out there that have nothing to do with the Super Bowl, but are still, somehow, getting a lot of attention as the big game approaches on Sunday. That's right, we're talking about newsjacking , and when brands do it well, it's something to celebrate. 6) EatNowNOLA.com's Web App.

Gaming 72

Gaming Non-Profits Campaign Angle 72

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. In fact, a lot of our initial success at HubSpot came from a free tool we launched.

A/B testing 73

A/B testing Angle Education Campaign 73

Hubspot

FEBRUARY 1, 2011

This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. There has been lots of other Angry Birds news as of late, but you can be sure that the promise of new levels got fans more excited than any board game or line of plush toys ever could. Myself included. Just ask a pig.

Angle 67

Angle Construction Strategize Gaming 67

Hubspot

AUGUST 2, 2012

The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. Take a look. And maybe grab a tissue.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. But because we''d been busier at our day jobs than expected over the holidays, we pushed back by one week to launch on Friday, January 10.

Campaign 71

Campaign Commission Angle Follow-up 71

Hubspot

APRIL 28, 2014

A blog with the periodic post about a new product launch, a new executive hire, or a new round of funding is fine; a blog fed with exclusively that content will fail to bring in a new audience to fill the funnel. A lot of business blogs may be winning the traffic game, but losing the lead-gen game.

Education 73

Education Angle Pitch Gaming 73

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 75

Angle Campaign Start-ups Launch 75

Hubspot

SEPTEMBER 13, 2017

This summer, Today in Apple launches at retail locations, focused on community, workshops. Two representatives from Directive Games took the stage to demonstrate what was an impressive and -- if we're being honest -- downright cool look at how ARKit technology will manifest itself in the new iPhone's features. September 12, 2017.

Retail 73

Retail Sports Price Technology 73

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Otherwise, it's just a game of Whack-a-Mole.

Angle 56

Angle Launch Campaign Follow-up 56

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. As we record this, 3 games above 500. It was a great experience.

Pipeline 57

Pipeline Sales Pitch Angle 57

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. When launching new collections, cover everything: title tags, descriptions, on-page content, team communication and interlinking. Additionally, smart time management and execution are key, particularly for launches and projects.

Launch 128

Launch Angle Click Through Rate Engineering 128

SaaStr

DECEMBER 23, 2020

So let’s start at the beginning and in terms of your entrance into the world of SaaS, how did you make your way into the world of SaaS and how did you come to lead the game-changing product team that is in place at Slack? So anytime we have a new feature launching, we think, is this adding too much complexity?

Product 102

Product Engineering Customers E-commerce 102

ConversionXL

MAY 27, 2022

Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Highspot

DECEMBER 5, 2023

Thoughtful, open-ended questions invite potential customers to consider their situation from different angles, which allows them to uncover unique needs and challenges they may not have thought about before. To synthesize: Successful consultative selling is all about asking the right questions at the right time.

Consult 52

Consult Technique Closing Sell 52

Martech

NOVEMBER 10, 2023

Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Your campaign strategy should include a plan and reasoning for taking a specific angle. People just stop responding to all those “Don’t miss out!” entreaties.

A/B testing 100

A/B testing Campaign Retail Angle 100

Martech

NOVEMBER 3, 2022

Don’t forget the deliverability angle, either. Three of the six UK brands use a one-click unsubscribe, in which clicking the email unsub link launches an unsub confirmation on the brand’s website. A painless unsubscribe is just as important as a warm welcome. For a lot of email users, that’s the opt-out choice.

Process 99

Process Angle Legal Retail 99

ConversionXL

JUNE 30, 2021

ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. Fabletics isn’t a unique brand, but it’s found a unique angle. From its video game-inspired customer avatars to its aesthetic and tone of voice, everything is geared towards nerds.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Highspot

NOVEMBER 1, 2022

Thoughtful, open-ended questions invite potential customers to consider their situation from different angles, which allows them to uncover needs and challenges they may not have thought about before. To incorporate this selling methodology across sales reps use sales training to implement “The Question Game” into onboarding practices.

Consult 52

Consult Technique Closing Sell 52

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. But there are other ways to stand out. Take ConvertKit , for example.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

OCTOBER 1, 2015

But the angle it uses is entirely unique. As “Game of Thrones” fans, the HootSuite team decided to theme the video after the opening sequence of the hit series and release it just in time for the season premiere. Like Eat24, the video reached a whole new market — “Game of Thrones” fans. The new angle? 1 in the ranks.

Angle 75

Angle Campaign Gaming Networking 75

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Launch a new product? Place this at a 45-degree angle to the left or right of the subject. When you’re collecting b-roll, include a mix of shots from varying angles and distances.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

NOVEMBER 25, 2015

Check out these tips below to improve your smartphone photography game. Samsung Galaxy S5: Launch the camera app, go to "Settings," scroll down and tap "Gridlines on.". One great way to make your photo memorable is to take it at a unique, unexpected angle. Or, you can try taking it at a slight downward angle.

Angle 0

Angle Start-ups Launch Gaming 0

Sales Hacker

SEPTEMBER 29, 2020

Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. I got into the game there, obviously went through the acquisition, that’s how we came up with the idea for the company. Rob May being the founder and CEO of the company, and a great mentor for me.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

SaaStr

JULY 20, 2021

” There’s probably a variety of different angles, some of which are true, some of which might not be true. It’s your edge, your angle. That’s what we’re all in here in this room to do, is to find the angle that everyone else overlooked. “It’s stupid, they’re for games.

Angle 98

Angle Meeting Start-ups Drivers/motivators 98

Hubspot

APRIL 29, 2016

Once the guide has launched, a breathing pacer will help you measure your breathing. The positive-thinking activities include games, posting about something you're grateful for, or imagining what a situation would be like in someone else's shoes. Your feed will help you see what your friends are feeling and what's helping them, too.

Technique 53

Technique Price Drivers/motivators Angle 53

SaaStr

JULY 11, 2019

So when we launched Talkdesk in 2011 on stage. And in the same conference I launched Talkdesk. Michael came on stage, the CEO of Zendesk, and we launched Zendesk Voice. Michael came on stage, the CEO of Zendesk, and we launched Zendesk Voice. And that requires a lot of investments on all angles. I probably did.

Launch 107

Launch Technology Technology Up-sell 107

SaaStr

JUNE 20, 2019

But people felt like, yeah, you’re really late in the game with this. So we built lots of prototypes when we launched. And then we had success just by trying and trying and trying, then we ended up talking to gaming companies like video gaming companies. A lot of the things we’ve done is trial and error.

E-commerce 56

E-commerce Start-ups Gaming Retail 56

Hubspot

MARCH 24, 2015

Back in the day, getting on the radio was an old-school game of gatekeepers and auditions and the barrier to entry was very high. Imagine a manufacturing company that hosts a weekly show with continuing education for distributors who want to up their game on product knowledge. The possibilities are endless. Now, on to the format.

Non-Profits 67

Non-Profits Promote Hospitality Start-ups 67

Sales Hacker

SEPTEMBER 7, 2021

They just launched a new way to learn — Outreach on Outreach is the place to learn how Outreach does outreach. How did you get into the sales game in the first place? The angle that you use or hypothesis, the messages that you use in the emails or even on the phone calls, it’s just all about you. The first is Outreach.

Trust 92

Trust Cold Call CRM Start-ups 92