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Top social media monitoring capabilities for brands

Martech

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. AI is a game-changer with social media monitoring, but not all AI is created equal.

Angle 132
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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Similarly, launching your business without a robust blueprint is like heading into battle unarmed. Maybe there’s an angle they haven’t explored or a service gap wider than the Grand Canyon waiting for someone savvy enough—like you—to fill it.

Insiders

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Trending Sources

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6

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21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

FedEx is promising that they can deliver a parcel the next day; It’s tangible because FedEx has the network and infrastructure to get a package to its destination on time, and; It’s customer focussed. ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched.

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7 Trailblazing Brands That Won By Being First

Hubspot

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. In the early 2000s, social networks were just starting out. There was SixDegrees.com and Friendster, but the peak of social networking was definitely still far off. Nintendo''s Wii.

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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.

Customers 108
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The Ultimate Guide to Press Release Distribution

Hubspot

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101