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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. You could even create a series of posts that promote your content and offer valuable insights or tips. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details.

B2B 122
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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Insiders

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This day in search marketing history: February 7

Search Engine Land

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. 2010: The NFL, CBS, and the search engines didn’t do a great job at connecting with searchers who wanted to know what time the game started.

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. Have you ever launched Instagram or Facebook Stories and noticed new AR filters that allowed you to test out products directly through your app? If not, you'll definitely see more of this soon.

Product 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.

Customers 101
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The Ultimate Guide to Press Release Distribution

Hubspot

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101