Highspot

NOVEMBER 1, 2022

Where some sales reps might be content to identify their prospect’s pain points , serve up a catch-all solution, and then call it a day, consultative salespeople empower their buyers by providing them with the time and space they need to choose the solution that suits them best. Switch Up Your Selling Strategies. Switch things up.

Consult 52

Consult Technique Closing Sell 52

ConversionXL

NOVEMBER 27, 2019

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. The “secrecy heuristic”. Image source ). Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. The “secrecy heuristic”. Image source ). Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JANUARY 18, 2018

I've seen groups of intelligent people play a guessing game, shooting from the hip while trying to figure out what will move the dial. They devote their department’s time and resources to a hunch, following it through for months on end -- only to realize they were spinning their wheels the whole time. Day 2: Sketch It Out.

UX 78

UX Strategize Angle User Experience 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Q: How long did it take you to set up your campaign? A: The actual set-up is quite fast, if you are disciplined in your approach. Social Media and Blogging.

Campaign 73

Campaign Commission Angle Follow-up 73

Hubspot

AUGUST 2, 2012

So we rounded up the ones that tugged at our heart strings as viewers, or inspired us to be better marketers (sometimes both), and have broken them down here for you. The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 When these athletes wake up, they're listening to music.

Campaign 78

Campaign Gambling Sports Launch 78

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Hubspot

APRIL 28, 2014

And 9 times out of 10, one (or more) of the following reasons is to blame. A blog with the periodic post about a new product launch, a new executive hire, or a new round of funding is fine; a blog fed with exclusively that content will fail to bring in a new audience to fill the funnel. You''re using your blog as informal PR.

Education 75

Education Angle Pitch Gaming 75

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Otherwise, it's just a game of Whack-a-Mole.

Angle 57

Angle Launch Campaign Follow-up 57

SaaStr

JULY 20, 2021

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. David : If we can get a lighter we can definitely hook this up. ” To you, it’s really hard to go onto the next thing, because you got to pick yourself up from the ashes. David : What’s that?

Angle 95

Angle Meeting Start-ups Drivers/motivators 95

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. They follow through. I didn’t make that up.

Pipeline 59

Pipeline Sales Pitch Angle 59

SaaStr

DECEMBER 23, 2020

In Today’s Episode We Discuss: How Tamar made her way from Google and Amazon into the world of bottoms up SaaS with one of the leading companies of our generation, Slack. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings.

Product 95

Product Engineering Customers E-commerce 95

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. He shares content, interacts with followers on Twitter and LinkedIn, appears on podcasts, and speaks at events. Demand will naturally follow. That’s some powerful stuff.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Sales Hacker

SEPTEMBER 22, 2020

Regie uses artificial intelligence to create entire outbound, inbound and even follow up sales campaigns faster using over one billion rows of performance data across 75 industries. And from there on I did several marketing roles and then launched into sales, really did retail sales back then. That’s very clear.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 96

A/B testing Campaign Retail Angle 96

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you roll that forward just seven years, that was up 8X, you roll that for just 12 years, is that a staggering 61X. It’s really just a launching point for the next thing. Byron Deeter.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. Their guard will be up, so be transparent about the purpose of your call.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. It’s a claim that only works if you can back it up. It capitalizes on being a place to grow a word-of-mouth following. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

OCTOBER 1, 2015

Some involve small start-ups going from rags to riches with one great idea. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. As for customer LTV — it, too, went up. Others are displays of true grit.

Angle 76

Angle Campaign Gaming Networking 76

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

MARCH 24, 2015

While you may not achieve the same status as Dave Ramsey or Terry Gross , you do have the potential to connect with your own smaller community made up of your customers, prospects, and partners. Back in the day, getting on the radio was an old-school game of gatekeepers and auditions and the barrier to entry was very high.

Non-Profits 69

Non-Profits Promote Hospitality Start-ups 69

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. She is the story teller for Terminus a B2B account based marketing start up in Atlanta.

Pipeline 59

Pipeline Sales B2B X-functional 59

Hubspot

NOVEMBER 20, 2018

Keep in mind you can only download this GIF to an offline file by signing up with gifs.com. Alright, here's how to do it: To create a link that starts a YouTube video at a certain time: Open up the video and click "Share" to the far right of the video title. You can always clean it up later. Click here to see what I mean.

Start-ups 76

Start-ups Angle Follow-up Promote 76

Hubspot

JANUARY 29, 2018

Keep in mind you can only download this GIF to an offline file by signing up with gifs.com. Alright, here's how to do it: To create a link that starts a YouTube video at a certain time: Open up the video and click "Share" to the far right of the video title. You can always clean it up later. Click here to see what I mean.

Angle 78

Angle Start-ups Follow-up Service 78

Hubspot

AUGUST 29, 2016

To create a link that starts a YouTube video at a certain time: Open up the video and click "Share" underneath the video title. For example, maybe you want to write down a quote from a video, but the tedium of pausing-and-typing, pausing-and-typing would drive you up a wall. You can always clean it up later.

Angle 69

Angle Start-ups Follow-up Service 69