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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 90
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale. A personable salesperson is respectful, patient, easy to talk to, and picks up on social queues (just to name a few). Resilience.

Referrals 290
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Painless and profitable: Our guide to winning at price negotiation

PandaDoc

Expect to be much more efficient at the following: How do I negotiate the price politely? Sales negotiations through the lens of game theory: Win-Win vs Zero-Sum vs No-Win explained. Game theory is a mathematical framework for modeling different social situations among competing parties or “players” in the “game.”.

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Outreach Data: Two Weeks to Break Buyer Silence

Sales Hacker

Is it just a numbers game? Sales reps only have 14 days to engage a buyer before the conversion potential is so low that it’s no longer worth following up. Our data backs up what we always thought to be true — it’s critical to follow up with leads as soon as possible. Never hesitate to try a different angle.

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Top social media monitoring capabilities for brands

Martech

Let’s dig into some “must-have” capabilities, followed by the advanced, and finally – some tools to help you stay ahead of it all. AI is a game-changer with social media monitoring, but not all AI is created equal. Stories give your brand another angle to social media and maximize impact. Social media monitoring must-haves.

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What’s up with Generative AI and Email Marketing?

Salesforce

You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future of email marketing.” Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” This gave me a good wireframe to write my content.”