Hubspot

JUNE 13, 2019

Should you use distribution services? By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service.

Pitch 101

Pitch Angle Contact Follow-up 101

Highspot

NOVEMBER 1, 2022

Thoughtful, open-ended questions invite potential customers to consider their situation from different angles, which allows them to uncover needs and challenges they may not have thought about before. What criteria do you look for when making a decision about buying a new product or service?”.

Consult 52

Consult Technique Closing Sell 52

ConversionXL

NOVEMBER 27, 2019

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real. Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real. Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

FEBRUARY 7, 2018

The automated press service set up by PA -- RADAR -- is currently trialling computer-generated-data-driven content, funded by a grant from Google’s Digital News Initiative. It’s often extra information such as this which adds an important angle to the story, making it more newsworthy. What This Means for The Press Association.

Entertainment 78

Entertainment Sports Angle Territory 78

Hubspot

JANUARY 31, 2013

That's why I thought it'd be fun to hear about the companies out there that have nothing to do with the Super Bowl, but are still, somehow, getting a lot of attention as the big game approaches on Sunday. As they do it, they're able to demonstrate their services, thought leadership, and social media prowess, too.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

AUGUST 2, 2012

The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. Take a look. And maybe grab a tissue. And isn't that what marketing is about?

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

APRIL 28, 2014

A blog with the periodic post about a new product launch, a new executive hire, or a new round of funding is fine; a blog fed with exclusively that content will fail to bring in a new audience to fill the funnel. It''s something your product or service can help solve. People that don''t know you don''t care about you.

Education 75

Education Angle Pitch Gaming 75

SaaStr

JULY 11, 2019

What we try to do is this integration between two or three companies to be so flawless that for the customer seems like it’s only one application, but you are taking advantage of the best E-mail service, the best chat service, the best voice service. So when we launched Talkdesk in 2011 on stage. Tiago Paiva: Yep.

Launch 103

Launch Technology Technology Up-sell 103

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Otherwise, it's just a game of Whack-a-Mole.

Angle 57

Angle Launch Campaign Follow-up 57

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. It was a great experience. It’s really big. It’s all good.

Pipeline 59

Pipeline Sales Pitch Angle 59

SaaStr

JULY 20, 2021

What we do is we’re a service for business travelers. ” There’s probably a variety of different angles, some of which are true, some of which might not be true. It’s your edge, your angle. That’s what we’re all in here in this room to do, is to find the angle that everyone else overlooked.

Angle 96

Angle Meeting Start-ups Drivers/motivators 96

Sales Hacker

SEPTEMBER 7, 2021

They just launched a new way to learn — Outreach on Outreach is the place to learn how Outreach does outreach. But that person may not be the right person for your business because of several factors such as your buying community, the products and services, your position, and even your culture as a business. The first is Outreach.

Trust 92

Trust Cold Call CRM Start-ups 92

SaaStr

JUNE 20, 2019

When we started Adyen 12 years ago, the funny thing about it was we started Adyen, you talk to people like hey, we were in this business before, we had a payments business before, I had a very first generation payment service provider, was quite successful, acquired by a bank and they more or less, yeah, killed it.

E-commerce 56

E-commerce Start-ups Gaming Retail 56

SaaStr

DECEMBER 23, 2020

So let’s start at the beginning and in terms of your entrance into the world of SaaS, how did you make your way into the world of SaaS and how did you come to lead the game-changing product team that is in place at Slack? So anytime we have a new feature launching, we think, is this adding too much complexity?

Product 95

Product Engineering Customers E-commerce 95

SaaStr

SEPTEMBER 13, 2020

Another collection of their customers actually turned their kitchens into service offerings. Really, cloud absorbs hardware, software and services. It’s really just a launching point for the next thing. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. Is that fair to say?

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ].

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. But there are other ways to stand out. Take ConvertKit , for example.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Sales Hacker

SEPTEMBER 22, 2020

So all of sales, all of service, all of operations, all of customer success. And so all of the service side of the business, as well as customer success has moved in under her and I have all of the sales and operations functions. And this gives a good angle on it. I mean, we continue to grow at a double digit year to date.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

ConversionXL

JUNE 30, 2021

They sell the customer on a product or service and compel them to learn more. FedEx has found a unique part of its service that customers value. As catchy as the line is, it only works because it services a need and addresses a gap in the market. Fabletics isn’t a unique brand, but it’s found a unique angle.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Martech

NOVEMBER 10, 2023

Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. But ChatGPT has already saved us a good hour or more in delivering a serviceable first draft. People just stop responding to all those “Don’t miss out!” entreaties.

A/B testing 96

A/B testing Campaign Retail Angle 96

Hubspot

OCTOBER 1, 2015

HipChat is a private chat and instant messaging service that provides one-on-one and group chatting, as well as cloud-based file storage, video calling, searchable message histories and online image viewing. For businesses, there are two paid service options. But the angle it uses is entirely unique. 1) HipChat.

Angle 76

Angle Campaign Gaming Networking 76

Hubspot

SEPTEMBER 17, 2018

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. These videos can also be used by your sales and service teams as they work with customers. Brand Videos. Event Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

MARCH 24, 2015

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. At SpinWeb, we launched a radio show at the beginning of 2015 called SpinRadio. CEO and Customer Service Manager.

Non-Profits 69

Non-Profits Promote Hospitality Start-ups 69

Hubspot

APRIL 2, 2024

G2 ) 89% of people have bought products or services after watching a video. It’s often a long-game strategy, but definitely worth the investment,” says Highby. If you want to pre-record and possibly chop your video up into multiple shorter videos, you don’t have to use a streaming service. CapCut is a popular editing tool.

Sell 72

Sell Up-sell Trust Angle 72

Heinz Marketing

JANUARY 29, 2018

Before coming into the digital world, she worked for print publications Gwinnett Daily Post, Jezebel Magazine, AutoTrader.com, plus managing the Services category for RaceTrac Convenience Stores. Alabama lost, excuse me, Alabama won in overtime on just one of those plays that you just can’t believe the game is over.

Pipeline 59

Pipeline Sales B2B X-functional 59

Hubspot

NOVEMBER 20, 2018

But if you're looking for a one-off transcription of an audio or video file and don't want to pay for a service, YouTube's built-in captioning system isn't a bad place to start. To get an automated transcription for an audio file: You'll need to upload your audio recording to YouTube using a service like TunesToTube.

Start-ups 76

Start-ups Angle Follow-up Promote 76

Hubspot

JANUARY 29, 2018

But if you're looking for a one-off transcription of an audio or video file and don't want to pay for a service, YouTube's built-in captioning system isn't a bad place to start. To get an automated transcription for an audio file: You'll need to upload your audio recording to YouTube using a service like TunesToTube.

Angle 78

Angle Start-ups Follow-up Service 78

Hubspot

AUGUST 29, 2016

But if you're looking for a one-off transcription of an audio or video file and don't want to pay for a service, YouTube's built-in captioning system isn't a bad place to start. To get an automated transcription for an audio file: You'll need to upload your audio recording to YouTube using a service like TunesToTube. without any ads.

Angle 69

Angle Start-ups Follow-up Service 69