Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 98

CRM Angle Click Through Rate Campaign 98

Lead Fuze

SEPTEMBER 30, 2023

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. AI tools are now becoming a game-changer in this space. Its influence extends from content creation to optimizing marketing campaigns and improving conversion rates. Take Copy.ai

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Search Engine Land

FEBRUARY 6, 2023

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? Here’s why.

E-commerce 84

E-commerce Government Engineering Angle 84

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 73

Campaign Commission Angle Follow-up 73

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

ConversionXL

JUNE 23, 2020

On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle. Define your angle. Write like the publisher.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

JUNE 30, 2021

What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. Fabletics isn’t a unique brand, but it’s found a unique angle. From its video game-inspired customer avatars to its aesthetic and tone of voice, everything is geared towards nerds. Premium fabrics. Conclusion.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Cience

APRIL 27, 2020

Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Instead, they played up the exclusivity angle. As a campaign strategist and email marketer with CIENCE, I’ve personally worked on over 120 accounts and north of 300 campaigns. Okay, maybe closer to a whiplash.

Hospitality 66

Hospitality Angle Contract Appointment 66

Search Engine Land

MARCH 23, 2023

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables.

Engineering 83

Engineering Promote Angle Healthcare 83

Hubspot

JANUARY 19, 2012

” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Then we can take a look at some examples of how real paid ads are successfully using these techniques in their campaigns.

Campaign 56

Campaign Angle Technique Gaming 56

Salesforce

JANUARY 8, 2024

Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. UGC can be used on product pages and in ads, as well.

Angle 76

Angle Healthcare Technology Technology 76

Gong.io

SEPTEMBER 30, 2022

Need to up-level your Gong Deals game? Gong is like game film for sales professionals.”. This gives me intel that I can use in my marketing campaigns – angles to play up, misconceptions to expose, etc. I listen to our prospects’ language and utilize this when designing messaging for our email campaigns.

Angle 62

Angle Start-ups Territory Gaming 62

Lead Fuze

JULY 24, 2023

Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals. This knowledge enables you to tailor marketing campaigns that resonate with potential customers and drive conversions. Stay ahead of the game by integrating these technologies into your strategy.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Hubspot

DECEMBER 22, 2020

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. Landing page variations.

Gambling 101

Gambling CTR Education Campaign 101

Lead Fuze

NOVEMBER 14, 2023

Automated Insights , another top-tier player in the game of ai content marketing tools, takes things one step further by offering custom templates and data analysis capabilities. So don’t wait – embrace AI today and get ahead in the game. It turns numbers into narratives faster than a magician pulls rabbits out of hats.

Technology 52

Technology Technology Strategize Campaign 52

ClickFunnels

JANUARY 1, 2023

It’s a crucial part of any marketing campaign and can make or break your success. If you have an idea for a slightly different angle, or an interesting story comes to mind, or a great testimonial comes through the pipeline, create an email about it and send it to your list. Throw out a lot of different types of bait.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

Lead Fuze

JULY 4, 2023

“Boost your lead generation game with website popups. Promote Across Multiple Channels: Cast your promotional net wide by diversifying your efforts across email marketing campaigns, social media platforms, blog posts, and more. Reel in your target audience from every angle. What are the 3 approaches of lead generation?

Lead generation 52

Lead generation Clients Strategize Technique 52

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

SalesLoft

AUGUST 20, 2015

Well we tried everything from campaigns to stakeholders, to posting on social media ourselves, to driving SEO. But what was most effective was an SDR outreach campaign where we represented the “inbound content” through outbound sales. We’ve run some super creative marketing campaigns. Many were very successful.

Angle 52

Angle Cold Call Appointment Manufacturing 52

Beeketing

MAY 3, 2021

The eCommerce SEO strategy should have you conduct market research to identify the product-market fit, content gaps, USPs, and pitch angles so that your eCommerce website will have the maximum chance for success. The video below can be used as a starting point for identifying your pitch angle. . <Carmine

Growth 52

Growth Niche Angle Pitch 52

Sales Hacker

OCTOBER 28, 2019

RELATED: Top Communities for Women in Sales & Revenue (And How They’re Changing the Game). Don’t just reinvent the wheel and call it a day; think of different angles that can be used to get in front of your prospects: LinkedIn voice messages. Create direct mail campaigns for the top accounts you selected with your SDRs.

Sell 54

Sell Teamwork Objectives and Key Results Consult 54

Hubspot

JANUARY 31, 2013

That's why I thought it'd be fun to hear about the companies out there that have nothing to do with the Super Bowl, but are still, somehow, getting a lot of attention as the big game approaches on Sunday. And remember, it's not too late to dream up your own Super Bowl campaign! 1) Animal Planet's Puppy Bowl.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

JULY 20, 2015

Content marketing is a quality game, not a quantity game. As with any marketing campaign, understanding who your audience is, what they’re looking for, where to find them, and how to deliver the most effective message is essential to intentional success. How to Create Content That Truly Engages.

B2C 77

B2C Angle Gaming B2B 77

Hubspot

JUNE 13, 2019

Sometimes, it's worth playing the long game by getting to know your target ahead of your pitch. Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. You didn't include your contact info. . $65

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 76

Networking Gaming Campaign Retail 76

Hubspot

OCTOBER 30, 2013

Also, Community Fund Enterprises, a company that works with nonprofits to display their fundraising projects, is also working with its partners to help maximize its Giving Tuesday campaigns. 4) Volunteer and donate goods. 6) Provide matching incentive for a nonprofit.

Sports 70

Sports Angle Consult Networking 70

ConversionXL

JANUARY 28, 2019

Instead of subscribers reading about a car design, images of the car from different angles can help them understand. The above email, titled “Super Mail Quest,” is an entire game within the email: The scenes change based on user choices. For images that have sharp contrasts (e.g. Image source ). You can try your luck here.).

Real Estate 118

Real Estate User Experience Clients Angle 118

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 75

A/B testing Angle Education Campaign 75

SalesHandy

MAY 16, 2017

Steli Efti’s Winning Cold Email Follow Up Game Plan. Test subject lines, your email content, the approaches and angles you’d take when compiling emails, the source of leads, the kind of people you reach out to, and also the salutations (would you say Hi or would say Howdy?). How are you doing your cold email outreach campaigns?

Angle 52

Angle Pipeline Meeting Follow-up 52

SalesHandy

MAY 16, 2017

Steli Efti’s Winning Cold Email Follow Up Game Plan. Test subject lines, your email content, the approaches and angles you’d take when compiling emails, the source of leads, the kind of people you reach out to, and also the salutations (would you say Hi or would say Howdy?). How are you doing your cold email outreach campaigns?

Angle 52

Angle Pipeline Meeting Follow-up 52

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 76

Angle Campaign Start-ups Launch 76

Hubspot

JANUARY 16, 2012

One way that new technology is joining the revenue disruption game is by providing smarter listening tools for social media. Salespeople can then pre-emptively position themselves against potential competitors and make sure that products and services are presented with the best angle. New Technology For Sharing Data.

Teamwork 54

Teamwork Angle Technology Technology 54

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. It’s fun, has a game-like element to it, and creates a feeling of ownership. Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign. of top web retailers used email campaigns to retarget shoppers. The more the better.

Conversion 105

Conversion Retail Price Territory 105

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Otherwise, it's just a game of Whack-a-Mole.

Angle 57

Angle Launch Campaign Follow-up 57

Heinz Marketing

OCTOBER 21, 2019

How could the Dodgers who win more games than anybody else be where they’re at? Talk about why that angle is so important as a component of sort of your message and mission from a brand strategy standpoint. Matt: Speaking of October sports, are we just not going to talk about the Dodgers at all? Lindsay: Yes, thank you.

Pipeline 47

Pipeline Sports Sales B2B 47

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Why this match-up?

A/B testing 96

A/B testing Campaign Retail Angle 96