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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? It is not an intermediary.

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AR/VR: Marketing in three dimensions

Martech

This will involve placing the subject in the center of an array of cameras to capture the subject from all angles. If a volumetric file is delivered over a 5G network, that’s fine, but anything less will result in a “laggy” playback, she explained. Think about it as game development,” Ron said. How many people?

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. The potential is vast, from leveraging neural networks to understand user preferences to utilizing deep art effects in advertising materials – the opportunities are limitless.

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Top social media monitoring capabilities for brands

Martech

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day.

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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

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This day in search marketing history: March 24

Search Engine Land

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables.

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Outbound Emailing in Times of Uncertainty – The Best and Worst of April 2020

Cience

For example, one of our clients has created a new technology to unify patient records across the nation and ultimately create a clinically integrated network, at last. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Instead, they played up the exclusivity angle.