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This day in search marketing history: March 7

Search Engine Land

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle 2018: The feature worked automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR.

CTR 84
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25 Social Media Campaign Ideas to Try in 2019

Hubspot

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

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This day in search marketing history: February 14

Search Engine Land

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Google also revealed that Webmaster Central had more than a million users.

CTR 86
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Although more and more companies are joining the game, the stability of market positions is astonishing. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. in the past years, according to a research by IDC.

B2B 94
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The Straightforward Guide to the Google Display Network

Hubspot

Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. The standard CTR for this network is still under 0.5%. If your company produces games or apps, mobile is ideal. Affinity audience targeting. Select the right devices.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. I had invested a lot into this campaign. But strangely, increasing urgency in this case also reduces the CTR.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List.