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Using ChatGPT’s Advanced Data Analysis plugin for PPC

Search Engine Land

ChatGPT ‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. Another example is correlation analysis.

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

This paradigm is game-changing because, although LLMs can memorize facts, they are “information-locked” based on their training data. I suspect these are some reasons why Google did not move on this technology sooner, but since they finally got in the game, let’s talk about it. It can still hallucinate and get things wrong. seconds.

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Using the ChatGPT code interpreter plugin for PPC

Search Engine Land

Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases.

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This day in search marketing history: March 7

Search Engine Land

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle 2018: The feature worked automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR.

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5 tips for a successful programmatic ad campaign

Search Engine Land

You can use this immediately before putting a campaign live or even to get an idea of how a campaign would perform if you were to launch an activity in the future. If there’s a certain niche placement that's relevant to your campaign that has a really strong CTR and conversion rate, adjust your bids so that it’s able to perform.

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This day in search marketing history: February 14

Search Engine Land

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Google also revealed that Webmaster Central had more than a million users.

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This day in search marketing history: January 30

Search Engine Land

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched. Google Q4 2013 Earnings Report $16.86