Search Engine Land

OCTOBER 3, 2023

Casual games expansion Microsoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024.

Product 110

Product Gaming Launch Campaign 110

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging.

Growth 102

Growth B2B Launch Follow-up 102

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 121

Campaign Retail Gaming Networking 121

Martech

JUNE 28, 2023

“Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. Over this same period, network engineers who ushered in the transition from analog to digital began retiring. Get MarTech!

Agriculture 114

Agriculture Gambling Hospitality Networking 114

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

Networking 78

Networking CTR Agriculture Campaign 78

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 123

Retail X-functional Launch Non-Profits 123

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Five months post-launch, they saw a 232% increase in feature adoption.

GTM 93

GTM Growth Cross-sell Referrals 93

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

Entertainment 101

Entertainment Networking Launch Gaming 101

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Networking 101

Networking Launch Follow-up Growth 101

ClickFunnels

SEPTEMBER 27, 2021

The same principles that we have just discussed in the previous section apply to LinkedIn ads: Target people based on existing client data, promote your lead magnet, start small then scale once the campaign is profitable. Lead Gen Strategy #4: Attend Industry Events, Build a Professional Network.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Search Engine Land

JUNE 8, 2023

Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. If your app or game is not in the Microsoft Store yet, publish your Windows appOpens in new window. Previously only available in the U.S.,

Territory 89

Territory Account management Represent Launch 89

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

GTM 71

GTM Launch B2B Growth 71

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce.

Entertainment 139

Entertainment Sports Niche Retail 139

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Google is always playing the long game. Historically, they have known that marketers needed support with cross-campaign attribution. Google introduced Smart Bidding in 2013 with the launch of target CPA (tCPA) bidding.

Campaign 105

Campaign Trust Launch Networking 105

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications. has launched. Super smart!

Entertainment 134

Entertainment Education Launch Presentation 134

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. LEGO’s Rebuild the World campaign by BETC.

Sports 110

Sports Non-Profits Campaign Launch 110

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Have you ever launched and completed a similar project to the one that you’re promoting? donating to your campaign).

Campaign 131

Campaign Technique Education Promote 131

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

B2B 109

B2B Gaming Education Technology 109

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Google Demanded North Carolina Stay Quiet 2007: About Google’s tax break demands.

Engineering 125

Engineering Campaign Click Through Rate Launch 125

ClickFunnels

AUGUST 2, 2021

Create marketing campaigns that truly resonate with your dream customers. For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. DuckDuckGo launches Directions! Twitter To Launch Ad Platform On April 13th? Too Much SEO?

Launch 90

Launch Engineering Gaming Territory 90

Search Engine Land

FEBRUARY 25, 2023

Create display network exclusion lists with this (free) tool 2020: A tool for those tired of manually weeding through placement reports to exclude inappropriate websites and apps from display campaigns. Yes, More Are Seeing A New Google Look-And-Feel 2010: Testing would continue until May, when it launched the new user interface.

E-commerce 113

E-commerce Launch Engineering Contract 113

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. With an abundance of data points, digital platforms allow us to gauge the effectiveness of each campaign, track conversions and understand user behavior. Here’s how.

Finance 121

Finance Trust Market share Strategize 121

Martech

MAY 13, 2022

Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Tips to get the best out of mobile campaigns. Mobile also offers the possibility of precision location marketing for even better personalization.

Retail 120

Retail Appointment Campaign Technology 120

Search Engine Land

MARCH 6, 2023

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle 2018: The feature worked automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. Did Google Just Penalize Another Link Network?

CTR 83

CTR E-commerce Territory Networking 83

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Consolidation is the name of the game with Performance Max. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you.

Campaign 138

Campaign Retail Lead generation Pharmaceutical 138

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. The name sticks out.

Product 97

Product Customers Launch Campaign 97

ClickFunnels

OCTOBER 24, 2021

Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue?

Lead generation 246

Lead generation Real Estate Niche Promote 246

Veloxy

JULY 6, 2022

Once you send a letter, it’s a guessing game if and when it will be received and opened—unless you ordered Proof of Delivery. As we shared earlier, email tracking pixels can trigger firewalls and other security settings on your email recipient’s network. Sending an email is comparable to mailing a letter. Strong security settings.

Click Through Rate 182

Click Through Rate Contact Campaign Service 182

Lead Fuze

MAY 26, 2023

From obtaining your real estate agent license and building your professional network, to creating a strong online presence and streamlining processes through software solutions – every step plays an essential role in establishing your foothold in the market. How do you create a real estate marketing campaign?

Real Estate 52

Real Estate Referrals Customer Relationship Management Networking 52

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 84

Launch Legal Engineering Networking 84

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. ” A Paid Search First?

E-commerce 80

E-commerce Electricity Pharmaceutical Engineering 80

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch. So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.”

A/B testing 124

A/B testing Engineering Price Territory 124

Hubspot

JANUARY 22, 2016

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Once you have an account and you’re ready to go, click the Create Your First Campaign button. Choose Campaign Type. By the time we’re done, you’ll be an expert!

Campaign 76

Campaign A/B testing Niche Start-ups 76

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. Although more and more companies are joining the game, the stability of market positions is astonishing. CXL Live 2022 was a blast.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

JANUARY 12, 2023

Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. Native audiences are built into smart bidding and represent a big reason to delegate bids to ad networks. Audiences are at the heart of marketing. Exit offers. Valued member.

Represent 90

Represent Campaign Trust Follow-up 90

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

E-commerce 100

E-commerce Commission Campaign Niche 100