Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 84

Objectives and Key Results Retail Real Estate Engineering 84

Lead Fuze

DECEMBER 15, 2023

From market stalls in ancient times to the digital age’s SEO-driven campaigns, the history of marketing is a thrilling journey. Once upon a time, personal recommendations were the most powerful marketing tool. Then came a game-changer—the printing press. Ever wondered how we got here?

Gaming 52

Gaming Engineering Lead generation Technique 52

SaaStr

NOVEMBER 18, 2022

The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. . Brex did an excellent job dominating the startup, VC-backed market, and when Divvy stepped into the space, they had two choices: Directly compete with Brex’s market.

Gaming 86

Gaming Launch Price Closing 86

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 85

Launch Legal Engineering Networking 85

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. ” (Accurate.)

E-commerce 81

E-commerce Electricity Pharmaceutical Engineering 81

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

MARCH 9, 2023

Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament. Watch The New Bing UK Commercial 2010: The new UK ad blitz by Microsoft was aimed at capturing market share from Google in that region.

E-commerce 93

E-commerce Territory Engineering Networking 93

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Highspot

FEBRUARY 25, 2024

As Lisa McCarthy, Director of Sales Operations at Oxford University Press , highlighted, integrating Highspot with Salesforce was a game-changer, offering a unified source of truth and significantly streamlining sales workflows. The integration with Salesforce was essential, a fundamental tool for their sales reps.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Hubspot

MARCH 18, 2016

They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). 6 Examples of Flawless Comeback Campaigns. In 1917, Converse launched the first mass-produced basketball sneaker: the All Star. of the market share. 1) Converse.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

SaaStr

OCTOBER 22, 2020

The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. What’s more, we learned you can grow faster going the natural route to Product-Market Fit.

Engineering 90

Engineering Growth Niche Start-ups 90

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 76

Networking Gaming Campaign Retail 76

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 78

Trust Objectives and Key Results Engineering Negotiate 78

Hubspot

SEPTEMBER 19, 2018

By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. Social media offers free marketing.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Sales Hacker

OCTOBER 31, 2017

Ignore one and you’ll relinquish potential market share to competitors. Reluctance, objections, complaints and outright rejection are so common in sales that any salesperson who lacks grit and the ability to roll with the punches will soon be out of the game. Consumer behavior is changing. Closing/Negotiation/Conversion.

Process 82

Process Objectives and Key Results Repeat business Referrals 82

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." They''ve now got the dude from MythBusters showing us how they make McDonald''s fries , which is part of their ongoing "Our Food, Your Questions" campaign.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Campaign 91

Campaign B2B Networking Price 91

Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. Google has evolved quite a bit since it launched in 1998. Even for skilled professionals, common SEO mistakes can sometimes impact your content ranking, and the rules of the optimization game are often changing. It holds 92.7%

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Search Engine Land

FEBRUARY 16, 2023

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software. Million In 4th Quarter?

Networking 89

Networking Gaming Commission Engineering 89

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. Ad agencies come up with taglines, not marketing groups. How does the "D-Day" strategy help companies cross the chasm? Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Search Engine Land

FEBRUARY 14, 2023

The State Of Online Marketing In Russia 2011: Yandex was the market leader, with a 64% market share, more than double Google’s 22% share. Yahoo Launches Suggestion Boards – Digg Community Upset 2007: The boards let you “browse suggestions from other site visitors or post your own.

Engineering 89

Engineering Entertainment Sports Retail 89

Hubspot

OCTOBER 22, 2015

The 17 Best College Instagram Accounts (And Why They're So Darn Good) : Colleges and universities around the globe that are posting awesome Instagram content on a regular basis, from shots of campus buildings to live-action photos of sports games to colorful graphics promoting school-sponsored campaigns. 7) Abduzeedo's Collections.

B2C 78

B2C Sports Retail Promote 78

Search Engine Land

JANUARY 3, 2023

Google launches Question Hub for U.S. 2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On Blekko Launches New Tablet Search Engine “izik”. 5, 2010: Liveblogging The Google Nexus One Phone Launch. publishers.

Launch 90

Launch Engineering Drivers/motivators Territory 90

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Kogan ‘Indefinitely’ Delays Android Phone Launch. search market share. by Rachel Lindteigen.

Real Estate 84

Real Estate E-commerce Retail Engineering 84

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Google+ for B2B Marketers. 2) Pin infographics, data, and charts.

Networking 76

Networking B2B Lead generation Promote 76

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s share of search queries was up 0.6

Engineering 98

Engineering Launch Retail Networking 98