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Randy combines deep operational expertise in SaaS with a unique perspective on B2B growth metrics, having analyzed data from thousands of private companies through Maxio’s platform. He’s a regular speaker at SaaStr and other leading SaaS conferences, focusing on helping founders navigate growth and monetization challenges.
The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.” years later. Now well above $1.3B The Five Lessons 1.
They take their eyes off the end goal, which should be revenue growth. They start worrying about how many touchpoints are sales and marketing hitting. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. But then things change.
The TMF Group, which provides compliance and global expansion administration services, says COVID-19 created incentives and benefits for companies that could file paperwork electronically as nations and new markets quickly adopted digital processes. You may also have implemented new technologies and capabilities during 2020.
In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of GrowthMarketing at Terminus. The keys to being a successful growthmarketer.
For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. While there are various metrics and KPIs they will be tracking, there’s one underlying theme — growth. “ The only essential thing is growth. Everything else we associate with startups follows from growth.”.
SERVICES SERVICES OUR SERVICES Go-to-Market Strategy Consulting Data-driven commercial value creation assessment, strategy and tailored execution plans to drive growth. Advisory Sustained support for client-led growth planning and initiative execution with unlimited access to Growth Advisors and a digital library on SBI Pro.
Growth Expansion in Times of Crisis: Good Move, or Too Risky for Established Companies? Companies are learning that expansion and growth to new territories is never easy, but the coronavirus has provided a wake-up call for them. Are New Privileges More Receptive to Your Now-Digital Growth and Expansion Push?
The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. They have also seen success from increasing margin growth by creating new products. Create margin growth.
Marten Mickos: And if you are a product manager, or if you are in charge of go-to-market, or sales, or you’re the CEO of the company, I encourage you to think about the whole product that you need to deliver to the customer, and think about the entire job that needs to get done. Is it the transportation company?
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG).
I think most SaaS startups haven’t seen the full effects of what you’re going to see. So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. As one of my mentors used to say, in a strong market, even turkeys can fly.
As for Ben, he spearheads global sales and go to market teams. Prior to Flexport, Ben helped drive two high-growth companies to successful acquisitions: URX (acquired by Pinterest) and Heyzap (acquired by Fyber). This is partnering with the GMs and our in your different GOs who are managing the local P and Ls.
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