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Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. For example, AI might quickly find a healthcare-focused case study for a hospital prospect and an ROI analysis for their CFO. Can reps role-play specific negotiation and complex conversations using AI?
But that’s more the exception than the rull of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. The Squares absolutely, Yelp to some extent absolutely. I already see this.
Then got an opportunity about five years ago to be CRO for a private equity backed company in the hospitality space. This was the first time that I was really focused on the SMB market and had a great experience there. Sam Jacobs: Did you have to negotiate with the CFO or the office of the CFO to do these things?
Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.
But that’s more the exception than the role of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. The Squares absolutely, Yelp to some extent absolutely. I already see this.
So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. But the thing that I would really focus on is price reduction and harder term negotiations. You’re saying, well, we’re just going to hold the line.
Like picking early on as a company which type of direction you want to go, is important because if you’re not very decisive on that, you bring on a sales team, but you’re not actually driving the product in that direction, they’re probably not going to be successful. how do I extend that feeling of hospitality?
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