Remove Go To Market Remove Hospitality Remove Service Remove X-functional
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. That’s rarely the case.

Launch 96
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

But that’s more the exception than the rull of the go to market for many companies. Those industries and the associated industries, hospitality, et cetera, I think are in for a very long non V-shaped recovery. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X So massive step function.

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PODCAST 113: Secrets to Great Leadership During a Pandemic and Beyond with Barrett Boston

Sales Hacker

A $4-billion company, TriNet offers full-service HR solutions across an array of industries. Then got an opportunity about five years ago to be CRO for a private equity backed company in the hospitality space. This was the first time that I was really focused on the SMB market and had a great experience there.

Finance 78
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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

But that’s more the exception than the role of the go to market for many companies. Those industries and the associated industries, hospitality, et cetera, I think are in for a very long non V-shaped recovery. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X So massive step function.

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PODCAST 69: Structuring Your Organization Around Your Customer w/ Megan Bowen

Sales Hacker

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. We’re excited to embark on this next evolution and really go from a services company to a software company also offering services, so that’s what’s on the horizon.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Another collection of their customers actually turned their kitchens into service offerings. Really, cloud absorbs hardware, software and services. trillion dollar market that’s addressable. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. White-Glove service, different premium product extensions, and then charge more for that.