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Marketing Needs to Put Skin in the Game

Pointclear

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53
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Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

There’s still significant value and need here: Organizers still desire a platform to share their story, gather their customers and build greater market share, sales pipeline and more. Sponsors still desire a targeted channel to meet new prospective customers and fill their own sales pipelines.

Pipeline 104
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10 Sales Resources to Help You Sell Faster and Easier

Veloxy

SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. Most people wait for the next regional seminar or national tradeshow to discover future practices. SBI Growth Advisory's KPI Dashboard. Don’t wait.

Sell 182
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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. What was the percentage influence of each action to get the meeting? The foundations of the marketing/sales attribution problem. A meeting is set!

B2C 92
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Evolved Selling: Keeping pace with shifting customer demand

SBI

Sales teams are further dependent on marketing teams for the data on prospective customers — as they’re unable to ‘press the flesh’ in person. Those B2B leaders who commit to further digitizing their go-to-market models, must ensure they gain a competitive advantage through enterprise-class ABM strategies.

Sell 38
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The SaaS Playbook for Moving Up-Market

Sales Hacker

The ICP determines decisions across the company from the go-to-market to product strategy. Every week the team would meet to discuss initiatives in the company’s move up-market. They should think about ways to get the two CEOs to meet or the CROs to have lunch. Product usage. Revenue number.

Legal 85
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Even add a "schedule a meeting" button. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs.