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How to use decision intelligence to tackle complex business challenges

Martech

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions. Ethics/bias.

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How to design and execute a rock-solid AI strategy that delivers results

SalesLoft

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? Watch the on-demand video , presented by Rebby John, Salesloft’s Senior Director of Sales Engineering. What should you say to these accounts?

GTM 52
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10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition. But, as you grow, you start to reach the limits of what your original ICP presents. There’s minimal human intervention.

GTM 77
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Everything you need to know about the marketing manager role. Source: Zippia. Know the magic.

Promote 141
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How to Throw a Successful (Virtual) Sales Kickoff

Outreach

It’s important to get it right not only to motivate your sales team about going to market right now, but also simply for mental health. We used that information as our guiding principles for building the strategic plan, creating our content, and implementing the technology needed for virtual engagement.

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What is Rev Ops? How does Revenue Operations drive growth?

Gong.io

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Your data and analytics won’t help you make bold, strategic plans. But this presents a siloed view of your business. Of your teams.

Growth 62
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

Generate, analyze and present reports. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Sales growth and operating plan. Compensation plan. Manage compensation. .