ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Free UX & Usability course. By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

Highspot

OCTOBER 23, 2023

Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. Technical glitches : Despite extensive testing, technical issues can crop up post-launch, affecting product functionality and user experience.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. Do you have a great user experience for my workforce, my IT ops, and possibly up-and-coming dev ops teams. How can you automate? Megan Leuders: Well perfect.

Engineering 66

Engineering Strategize Technology Technology 66

Sales Hacker

SEPTEMBER 30, 2019

He leads Kustomer’s sales and customer experience departments, overseeing sales, business development, implementation, customer success, and support. He’s worked at companies of all sizes and stages to leverage technology to enhance the people and processes to best acquire, grow, and retain customers. Vikas, welcome to the show.

Engineering 50

Engineering Negotiate Technology Technology 50

SaaStr

OCTOBER 22, 2019

As this room knows well, small businesses are already adopting cloud technologies at a pretty rapid pace. So they project the small businesses will spend more than 600 billion dollars globally on technology, that’s obviously a huge business, and many of us here serve businesses, not just in the US but also abroad.

Government 40

Government Technology Technology User Experience 40

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * We need to hire this new head of sales, who’s going to come in and change the way that we’re going to market. How important is it to own the entire customer journey?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

AUGUST 19, 2020

I’ve held a bunch of technology leadership roles in startups, in rocket ships and turnarounds, including about 10 years at Google, and just over three years leading efforts at Evernote. So over the course of those 20 or so odd years in technology leadership roles. I’ve spent a bunch of my career in and out of the valley.

E-commerce 100

E-commerce Price Start-ups Growth 100

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

SaaStr

DECEMBER 17, 2019

Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. Zach : Go for it. But the really wonderful thing that we’ve been searching for is we wanted a mix of finance and technology. That allows us to have a very different go to market strategy.

Finance 58

Finance X-functional Non-Profits Launch 58

Sales Hacker

FEBRUARY 24, 2020

I want to give you an opportunity to just educate the audience on what you mean when you say product-led growth, and why do you think this is such an important time for this go-to market strategy. Blake Bartlett: How does software get adopted inside businesses today? I am building the thing that needs to exist in the world.”

Growth 73

Growth Product SQL Price 73

SaaStr

JULY 10, 2020

I’ve held a bunch of technology leadership roles in startups, in rocket ships and turnarounds, including about 10 years at Google, and just over three years leading efforts at Evernote. So over the course of those 20 or so odd years in technology leadership roles. Thank you, Jason and the SaaStr community, for including me.

E-commerce 73

E-commerce Price Start-ups Growth 73

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud.

Cross-sell 115

Cross-sell B2B User Experience Represent 115

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. So data analytics, marketing customer analytics, and technology and acquisition. As I said, there’s only seven of us in the team and so all the build resources that we have go to the product. Way too much product.

B2C 59

B2C CRM Product Engineering 59

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. COVID-19 has only sped up this marketing transformation.

Customers 98

Customers Cross-sell Gaming Campaign 98

Martech

MARCH 17, 2022

There was a clear need for a better, more comprehensive business function that can maximize marketing budgets and user experience without causing big dents in the company’s operational budget. More strategic use of technology : RevOps can help a company make better use of its technological resources.

Profit margin 113

Profit margin Price Teamwork Growth 113

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. Even labor is going down.

Growth 52

Growth Engineering Launch Commission 52

Hubspot

MARCH 2, 2017

Bloomberg News publishes business stories and data on a variety of topics, including global technology and digital media news. Bloomberg breaks a lot of technology and marketing news stories, which makes it a great resource for covering newsjacks, creating timelines, or simply keeping up with what’s new in digital media.

B2C 76

B2C CTR Technology Technology 76

Hubspot

OCTOBER 17, 2018

His knowledge stems from his experience, much like Balfour, as both an entrepreneur-in-residence in the VC sector, and as what he calls an "entrepreneur-out-of-residence" -- in both capacities, he’s helped to grow early-stage businesses like Barkbox and Tinder. Brianne Kimmel ( BrianneKimmel.com ). Noah Kagan ( OkDork ). Embed live videos.

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

Martech

MAY 28, 2024

It is a valuable tool for having your entire go-to-market (GTM) organization stay active and cohesive on LinkedIn. Whether it’s your entire website or a specific landing page, you can find out where users click, how far they scroll and where their cursor tends to hover.

GTM 96

GTM Drivers/motivators B2B Campaign 96