A comprehensive guide to lead qualification – what it is, how it works, and the best strategies
PandaDoc
MAY 16, 2024
An SQL can also be called an “opportunity.” A rule of thumb is that if the lead meets three out of four criteria, they count as qualified. Use follow-up interactions to move them through the sales pipeline — for example, the next step might be booking a virtual or in-person meeting or a product walk-through.
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