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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Which is why I’m going to outline some key concepts that should be considered and some pitfalls to avoid when designing the CRM process for a lead-to-cash cycle. Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Customer Record Objects. Transactional Objects.

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The Google anti-trust trial: A deep dive into the details

Martech

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. Google calls its competition ‘inferior’ (Sept.

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Setting clear, measurable goals is crucial to drive focused AI adoption tied to business value.

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How to respond when a prospect says “no”

PandaDoc

Overcoming objections is a crucial part of the sales process — as is being able to gracefully end the conversation if the prospect’s “no” is definitive. This means that there’s usually a lot of room for salespeople to negotiate and build trust or even a relationship. How do you respond when a prospect says “no”?

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Make a winning capture plan to close more deals in 2023

PandaDoc

Capture planning is particularly important for big projects, such as B2G (business-to-government) agreements or deals with large organizations. It might be a team effort from multiple sales representatives or a team lead and a few team members, or it might also be managed by a single person, a capture manager. Analyze the competition.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. The result is a simple three-level approach characteristic of the Insight Selling framework: connect, convince, collaborate.

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How to Get Your Company to Really Care about Your Customers

ConversionXL

Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Chen offered a common example: The customers we talk to might not be representative of our target customers. Get CCOs to represent. Image source ).