Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 80

GTM Engineering Customers Cross-sell 80

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 68

GTM Engineering Customers Cross-sell 68

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

ConversionXL

APRIL 24, 2017

What results from this romance is tool overload. You can use your Google Analytics data to identify key segments of users to target users as audiences shared Optimize. Pre-selected experiment objectives. Sean explains why he thinks GTM is the way to go, too… Sean McQuaide , LunaMetrics : “Why use GTM?

A/B testing 102

A/B testing Objectives and Key Results GTM Start-ups 102

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. Make sure Optimize is connected with Google Analytics so that you can track results. Spoiler alert: It’s also something you can solve with GTM.)

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source. App Revenue.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Sales Hacker

JUNE 23, 2021

How to combat objections. They also use data to create state of sales reports about key trends, giving readers a competitive advantage in the challenging world of sales. This is because HubSpot covers all parts of a GTM revenue org in their blog. how companies can capture revenue through inbound and outbound sales development.

Cold Call 103

Cold Call Negotiate Objectives and Key Results Sales 103