Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. It’s a delightful individual user experience.

GTM 74

GTM X-functional Start-ups Campaign 74

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Fix this by simplifying the user experience, adding smart search filters, or spotlighting top-performing content on the homepage.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. The sales-led GtM strategy. Tidal Waves.

Go To Market 289

Go To Market GTM Profit margin Education 289

Sales Hacker

NOVEMBER 10, 2023

Tracking the time users take to derive value offers insights into initial user experience effectiveness. The “Aha Moment” in the Product Experience: Defining Critical Milestones: The “aha moment” is pivotal, representing when users grasp a product’s unique value proposition.

Intrinsic 123

Intrinsic GTM Customers Contract 123

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM 120

GTM Contract Quota Sales 120

ConversionXL

APRIL 24, 2017

Google Optimize uses accounts and containers to organize your experiments. An account is the top level of your organization hierarchy, and it usually represents a company. A container is located within an account and typically represents a website. The easiest way to do that is by using GTM.” (via Online Behavior).

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102