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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. TikTok was reported to pilot an ad-free subscription service on its app in October. TikTok’s search ads are not a standalone ads product.

Retail 129
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3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

They believe it’s a reactive platform for handling service tickets. The short answer is “yes,” and here’s why… B2B sales are usually one of 5 methods: DIY Self Service. You can also run bot-less automated campaigns — something like self-service kiosks in your front desk lobby. Transactional selling. Solution selling.

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2020: Outreach’s Year in Review

Outreach

We earned the highest possible marks on platform features that our customers rely on — from user experience interface and workflow steps to email and calendaring and content templates. Launched the premier interactive community for sales professionals.

CRM 75
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The Straightforward Guide to the Google Display Network

Hubspot

With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. First, you can target prospects on the internet who may have no previous knowledge of your website, brand, products, or services. Should you do prospecting or remarketing?

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Is Your SaaS Homepage As Optimized As You Think?

ConversionXL

There’s no denying that your homepage is vital to your site, especially if you’re a service (including SaaS) company. It’s likely one of your most visited pages, acting as a proverbial launch pad. If your bounce rate is through the roof, your homepage might be experiencing failure to launch. What gives?

UX 90
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

We’ve got everything from self-service all the way up to the enterprise. So how we accomplish something at the enterprise level in a one to few or a one-to-one or a one to few is very different to how you would accomplish it in a self service model. If you want to launch, let’s just launch the store.

Retail 77
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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

In our onboarding classes for new employees, we get on a support call, the whole class, with a user, and we get their feedback and we hear their experience. We applied this principle when we launched Stripe in Japan in 2014. Just sends a message that the principles are real. I think it was end of 2014. ” Okay. All right.

Launch 61