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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. Microsoft Advertising Network for retail rolled out in the US in September.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Nike’s B2B arm, on the other hand, partners with select brick-and-mortar apparel retailers, including high-end boutiques for its limited edition sneakers and chains like Foot Locker for its popular Jordan line. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. Image source ).

B2B 130
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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

One complicating factor is the fact that many ecommerce retailers today are selling across multiple platforms. In some cases, retailers might have 10 essentially identical products that are differentiated only by their size, for example. There are dozens of small changes you can make to the user experience of your checkout process.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

So I think you’re going to have this combination of low friction, but high impact, which is a real difference from where we are today, right? Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change. But let’s talk before about, will retail recover?

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

email users to unsubscribe from a business or non-profit email subscription are too many emails (69%) and content that is no longer relevant (56%). 12) 80% of mobile internet users would prefer ads relevant to them locally. 15) 53% of retailers plan to focus on web personalization engines in 2012. 11) The top reasons for U.S.