Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People
ConversionXL
NOVEMBER 9, 2011
Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research has published research showing that confidence even trumps past accuracy in earning the trust of others. By the time we finished, we knew that almost any sign with a number promotion leads us to buy 30 to 100 percent more than we normally would. The Sullivan Nod.
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