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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. Meanwhile, their own product strategies can shift quickly, due to staff turnover, equity market shifts or simple faddishness, to which all martech players are equally susceptible. Read more here.

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How to Start a Small Business in 10 Steps

Salesforce

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

Legal 52
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7 Steps to Transforming Into an Inbound Agency

Hubspot

I think the most difficult challenge we faced was realizing we were operating as a commodity service provider with no market positioning to get us out of it.”. So Weidert committed to change the way they sold their services, and was determined to take a more inbound approach to it, instead. Commit,” explains Linnemanstons.

Clients 69
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7 Components That Comprise a Comprehensive Brand Strategy

Hubspot

Brand strategy is the how, what, when, and to whom you plan on communicating your product or service. Chances are you're not the only company out there selling your product or service. Decide which aspect is the most important about your product or service, and make it a part of every aspect of your brand communication.

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Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]

Hubspot

Some would say he's the Indiana Jones of online reputation management. Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Andy's company is Trackur , but another monitoring service may be better suited to your situation.

Angle 57
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Rachael holds a BA from Indiana University. Anne is a principal analyst in the Sales Operations Research Service at Forrester. Anita Nielsen. Anne Slough. Beth Sunshine. Brett Jansen.

Sales 130
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The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

SaaStr

The business, while it had decelerated, it was still an extraordinary service. It was developers finding our service and trying it out, dropping our APIs into their code and then putting your credit card down. You needed to have relationships with inbox service providers like Gmail and Yahoo. I had none of those.

Growth 51