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Top Takeaways From the ’25 Connections Marketing Cloud Keynote

Salesforce

We showed how customers like the Indiana Fever are using insights to drive better audience engagement with Agentforce. Marketing Cloud Next has a simplified user experience and personalization powered by Agentforce. Even something simple like “Hi {first name}” can be tough to get right without good data.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Learn more What is product-led sales?

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The Future of Revenue Is Agent-First and Agile. You Need a Single Platform to Manage It

Salesforce

Revenue Cloud also offers a modern, intuitive user experience fully embedded in Salesforce. With Revenue Cloud, you can even run your entire revenue process headlessly. Just connect your channels, add your agent on top, and go. But API-first doesn’t mean API-only.

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Big vendor risks: Friday’s daily brief

Martech

The Wow factor is something that might not be essential but makes for a delightful user experience. Must-haves included information on lead scoring and lead management and a data dictionary. In this case, the group decided to Wow by adding an AI-driven chatbot. There is no such relationship between Google and governing bodies. “A

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6 Sales Management Training Programs to Upskill Your Team

Salesforce

Consider user experience and adoption The course, especially if it is all online, should have an intuitive interface that is easy to use and navigate, encouraging rep adoption and minimizing the learning curve. Live, in-person training is only available at the $1,995 enterprise membership for teams.