Smarter With Gartner

JULY 2, 2021

Hi-tech product planning is a high-stakes effort that requires decisions to be made in the face of uncertainty — it’s important to know if customers will embrace the new offering or not. Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis.

Product 82

Product Minimum Viable Product Drivers/motivators Technology 82

Partners in Excellence

NOVEMBER 17, 2012

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I There were some fancy graphics, a few icons with short phrases like “Enhanced Collaboration,” “Increased Productivity,” and so forth. Dutifully, I clicked on the link. I couldn’t find it.

Minimum Viable Product 93

Minimum Viable Product A/B testing Pitch Construction 93

ConversionXL

JANUARY 14, 2020

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. It’s a great example of how product features can drive organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. In other words, new features!

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

ConversionXL

SEPTEMBER 6, 2013

Not because they have a conversion problem but because they never really nail the product or how to market it. Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Change who your product is for. image source.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Hubspot

FEBRUARY 24, 2022

If successful, the startup has the capital to continue building its products or providing new features to customers. Your business is becoming increasingly mature, and you're looking to hire more employees to turn your product prototype into the real deal. If not, the company may have to close its doors forever. Series A Funding.

Non-Profits 79

Non-Profits Minimum Viable Product Finance Growth 79

Hubspot

SEPTEMBER 19, 2018

Lucky people pitch often. Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. The process of honing your pitch will reveal areas for improvement in your business model that you might not have been otherwise discovered. Set yourself up for luck. Implementation is hard.”.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

ConversionXL

NOVEMBER 6, 2019

The reasoning behind releasing an MVP is simple: The longer companies wait to release it—and the more money they spend building it—the riskier their product becomes. We did spend a lot of nights and weekends over the course of six months getting the first version of the product working, so there was definitely an opportunity cost there.”.

Minimum Viable Product 78

Minimum Viable Product Launch Engineering Technology 78