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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Hi-tech product planning is a high-stakes effort that requires decisions to be made in the face of uncertainty — it’s important to know if customers will embrace the new offering or not. Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

In addition, approximately 35% of startups fail because there is no market need for their products or services. I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. Plus, it’s your product: You believe in it.

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“Content Free” Content

Partners in Excellence

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I There were some fancy graphics, a few icons with short phrases like “Enhanced Collaboration,” “Increased Productivity,” and so forth. Dutifully, I clicked on the link. I couldn’t find it.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Not because they have a conversion problem but because they never really nail the product or how to market it. Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Change who your product is for. image source.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

It’s a great example of how product features can drive organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. movies, songs, products, profiles, etc.). For inventory-driven sites, the website is a big part of the product. I call the later type “inventory driven.”.

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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot

If successful, the startup has the capital to continue building its products or providing new features to customers. Your business is becoming increasingly mature, and you're looking to hire more employees to turn your product prototype into the real deal. If not, the company may have to close its doors forever. Series A Funding.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. The company is past the MVP (minimum viable product) and is showing initial signs of success. Are they looking to roll out a new product? It’s no longer just an idea.

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