Remove Launch Remove Minimum Viable Product Remove Price Remove Technology
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Is there a price stumbling block? Users can then calculate pricing based on their chosen features. Slack started with a minimum viable product.

Growth 113
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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

To supplement your own network, you can attend Meetups or other events that provide an opportunity to interact with other technology professionals. Product managers may have confidentiality concerns and may hesitate to seek outside feedback, particularly when working on an innovative idea. Listen for critical feedback.

Product 82
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All Customers Aren’t Alike

Partners in Excellence

Are they risk averse, are they always the last to adopt a change, choosing to compete on price or other bases? We can, however, leverage this model of customer maturity to great impact, both in our introduction of new products/solutions, as well as maximizing the effectiveness of our sales and marketing programs.

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QoS–Quality Of Service

Partners in Excellence

We complain, yet we accept it–this must be the price we pay to have this technology. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. We’re deluged with new offers of products–all Minimum Viable Products.

Service 90
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. image source.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142
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5G Is Here – Rethink Your Business Support Systems to Keep Up

Salesforce

When building new technology, carriers have traditionally worked with one key vendor. By that time, the industry and technology had often moved in new directions. This allows vendors to bring their best technology forward and to keep evolving it to meet new needs. But that could take years to complete the job.