Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. .

E-commerce 126

E-commerce Launch Campaign Retail 126

Search Engine Land

DECEMBER 5, 2023

All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Deep learning systems Google “started using deep learning in 2015,” according to Nayak (the year RankBrain launched). Will Google Search ever trust its deep learning systems entirely for ranking? RankEmbed).

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. Because of a lack of trust. Four in five users say that being able to trust the information on a website is very important to them. You don’t buy from someone you don’t trust, do you? What do you do? Does it work?

Trust 132

Trust X-functional User Experience Price 132

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. When we launched we couldn’t earn a six figures deal at that time. How do you think about the Bay Area over there in New York?

Price 90

Price Start-ups Up-sell X-functional 90

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Repetition and consistency create familiarity, which builds trust , making people more likely to buy. That resonates with TikTok’s base.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. They’re starting to say, “Well, fintech is becoming my, my innovation lab and I’m able to look out there and see what’s new, see what’s different and then and then react to it.”

Finance 57

Finance X-functional Non-Profits Launch 57

ConversionXL

FEBRUARY 26, 2014

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111