ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” We are very excited about the Forrester Decisions launch.

Pipeline 123

Pipeline B2B Sales Cross-sell 123

SaaStr

SEPTEMBER 27, 2019

* What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How did Ryan turn a $6,000 initiative at Hubspot into a product that generated $64m net revs? And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

AUGUST 4, 2020

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Product team. Is the product or service personalized in any way?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. A good example is the launch of ITP 2.1 This is what our product, SegmentStream, does. The user browses a few product pages , checks sizes in stock, views some images, and adds some links to their iPhone Notes.

X-functional 121

X-functional SQL Campaign Launch 121

SaaStr

FEBRUARY 11, 2020

First, you get product market fit, then you create predictable revenue, and then you scale. If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound. Anyway, skipping a step.

Growth 78

Growth Niche Hospitality X-functional 78