Partners in Excellence

MAY 27, 2015

We’re in love with our products. At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We get all hot and lathered about the product and want to get our prospects and customers hot and lathered about our products. But here’s where we struggle.

Product 89

Product X-functional Price Engineering 89

ClickFunnels

JULY 22, 2021

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). A benefit is a value that the customer will derive from that product (e.g.

X-functional 246

X-functional Gaming Pitch Government 246

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. Selling your product? Hosting a webinar? Total sales.

Gaming 239

Gaming Commission X-functional Sales 239

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

X-functional 113

X-functional Cross-sell Contract Technology 113

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products. Design and manage internal workflows and processes.

X-functional 87

X-functional Objectives and Key Results Technology Technology 87

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. So it had to happen. Visit your customers, wherever they are.

Technique 96

Technique X-functional Launch Pitch 96

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

Objectives and Key Results 112

Objectives and Key Results X-functional Intrinsic Construction 112

Martech

MARCH 21, 2023

Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 86

X-functional Negotiate Contract Technology 86

Search Engine Land

AUGUST 16, 2023

If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. Also, it’s important to note that Google’s John Muller stated on X (previously Twitter) that having an XML sitemap is a “minimal baseline for any serious website.”

X-functional 94

X-functional Engineering Launch Follow-up 94

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. That work espoused the view that you could be both a marketer AND a technology leader.

X-functional 83

X-functional Legal Campaign Negotiate 83

Hubspot

AUGUST 22, 2012

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 71

Launch X-functional Territory Networking 71

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

X-functional 105

X-functional Clients Growth Start-ups 105

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Also known as markup pricing, cost plus pricing is a simple way to determine the sales price of a product. In this method, a fixed percentage is added to the total production cost for one product unit, yielding its selling price. 50 x (1 + 0.40) = $70.

Price 52

Price Profit margin Manufacturing Retail 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

Launch 96

Launch Product Non-Profits GTM 96

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. They buy your product. What percentage of the people that visited it bought your product?

Conversion 244

Conversion Sales Lead generation X-functional 244

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. Talk about benefits (instead of features) We don’t like it when a salesman keeps talking about features and how good a product is. Product/Service}} can help in {{Benefits}}.

Closing 98

Closing X-functional Sales Follow-up 98

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

With the help of intuitive survey software , you can learn what clients think of your new product, predict what they’ll buy in the future based on what they’ve bought in the past, and measure your influence on an individual’s actions after they encounter your brand. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

Salesforce

NOVEMBER 20, 2023

A sales call is a conversation between a salesperson and a prospect about the purchase of a product or service. This avoids any surprises during the call itself, as you’ve already established alignment with product solutions and set expectations of what’s to come. Use this as a reference during the sales call.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Take Duolingo’s app product page. Define goals with continuous growth in mind.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

JUNE 21, 2018

Stop programs from automatically launching when your computer turns on. They could be crucial for the function of your computer or other applications. On Mac OS X, you can download CCleaner to find and delete temporary files in your hard disk. Stop programs from automatically launching when your computer turns on.

X-functional 76

X-functional Launch Territory Start-ups 76

ConversionXL

JULY 15, 2020

The most recent report shows other benefits: 53% of marketers experience higher levels of productivity with their teams. In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work.

X-functional 87

X-functional Technique Strategize Campaign 87

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Regardless of the situation, you can probably recall a recent time in which your attention was drawn to a product because someone you respect has exhibited high praise about it.

Angle 101

Angle X-functional Technique Campaign 101

PandaDoc

OCTOBER 13, 2022

Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. Lead generation X ? Social media integration X ? Free version X ? Being at the top of the heap, Salesforce sets a comparatively high price for its product. Document storage ?

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Many of which feature its products. Use your brand or product as a central theme for your TikTok content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

APRIL 16, 2020

So, if you're launching a new product, WhatsApp can automatically send the messages you've created to the customers you select. You can also begin to explore some of the business-specific functions available to you, like contact labels and short links. And then, you're all set! Lessen the response time. Hellmann's Brazil.

X-functional 101

X-functional Contact Campaign CRM 101

Heinz Marketing

OCTOBER 25, 2021

This week’s show is called “ Why Can’t Product and Marketing Just Get Along?! “ My guest is Geoff Webb , Vice President Solutions, Product, and Marketing Strategy at isolved. We’re going to talk a lot about sort of blurring lines today, Geoff, between not just online and offline, but marketing, product, sales.

Pipeline 115

Pipeline Growth Sales X-functional 115

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. The real power with Target, as with all Adobe Marketing products is when they are integrated through the Adobe Marketing Cloud.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. This can’t be generic–improve productivity, reduce costs, grow revenue.

X-functional 54

X-functional Customers Manufacturing Sales 54

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. My guess is that you won’t buy it—even though the price is amazing, and you know it’s a good product. It’s more forgivable in blog posts, but unacceptable on your homepage, product pages, and other more static pages.

Trust 132

Trust X-functional User Experience Price 132

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. I work with Dale on HubSpot’s sales products team. I work for … ”.

X-functional 101

X-functional Territory Prospecting Contact 101

Hubspot

DECEMBER 15, 2015

From creating a folder system to trying out a new desktop design, these suggestions are designed to help you unbury yourself and stay productive in the process. Some of the most common desktop wallpaper resolutions are: 1024 x 768, 1280 x 1024, and 1920 x 1080. How do you organize your desktop for productivity?

X-functional 68

X-functional Drivers/motivators Follow-up Start-ups 68

ConversionXL

MAY 3, 2020

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). The more interaction between UX and QA, the better.

UX 63

UX User Experience X-functional Launch 63

Sales Hacker

NOVEMBER 28, 2017

The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013. on another product). on another product). Assuming 20% shrinkage time is a good approach in your first model; you want to keep things loose enough to function smoothly.

Customers 79

Customers X-functional Growth Start-ups 79

Heinz Marketing

SEPTEMBER 17, 2018

Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. Melissa: My strong opinion is that the sales enablement function should report up into sales. Melissa: Yeah.

Pipeline 65

Pipeline X-functional Sales CRM 65

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” We are very excited about the Forrester Decisions launch.

Pipeline 123

Pipeline B2B Sales Cross-sell 123