ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. My guess is that you won’t buy it—even though the price is amazing, and you know it’s a good product. Four in five users say that being able to trust the information on a website is very important to them. What do you do?

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

MAY 3, 2020

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). To ensure usability, a good UX thus requires QA thinking.

UX 63

UX User Experience X-functional Launch 63

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. But more than that, they’re BFFs because both teams can have a symbiotic relationship.

UX 104

UX User Experience X-functional Launch 104

Hubspot

MAY 4, 2012

Yesterday, Facebook rolled out its new Offers product to all local business pages in the U.S. -- a feature that allows marketers to create coupons to share on their timeline. If your business is , in fact, a local one, then you'll find the new functionality right within the normal composer tool on your page's timeline.

X-functional 78

X-functional Promote User Experience Represent 78

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). Earned credibility – personal experience (e.g. My guess is that you won’t buy it – even through the price is amazing and you know it’s a good product. Detailed product information. What do you do? Because of lack of trust.

Trust 133

Trust X-functional Price Contact 133

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Or hey, we’re having all these arguments internally about whether we should take the product down this road or that one. Is that not?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. You may be doing something right when your revenue continues to grow despite such a bad user experience. Do you really have to rename it from x to x-y?

UX 106

UX X-functional User Experience Technology 106

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Let’s get to it!

E-commerce 130

E-commerce Launch Campaign Retail 130

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. Who’s adopting the product within an organization? Ari : Okay.

Finance 57

Finance X-functional Non-Profits Launch 57

ConversionXL

AUGUST 4, 2020

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. What’s the return experience like? During this stage, you want to meet the people doing the main activities in each function, not the managers. . Product team. What’s the experience like?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. In most cases, the assumption that users converted on the same browser and the same device as their first site visit was fair. After the iPhone launched in 2007 to mass adoption, analytics were never the same.

X-functional 121

X-functional SQL Campaign Launch 121

SaaStr

AUGUST 15, 2020

So it’s about operational efficiencies, productivity gains, digital experiences and making sure we’ve captured those. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. I think that simplicity in the product is a key driver.

Retail 78

Retail Start-ups Drivers/motivators Up-sell 78

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). You have 2 types of users: occasional users and frequent users.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SaaStr

AUGUST 30, 2019

Whitney Bouck: I think the ones that will, and the ones that can be attracted by the startups like HelloSign, this is certainly true for me, are the ones that show so much promise, and have a product that people clearly resonate with, that there’s some level of proof of revenue and product market fit.

X-functional 54

X-functional Drivers/motivators Start-ups Engineering 54

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. ” Their analytics tools can be used for collecting, reporting, visualizing, targeting, testing,and predicting with data across different digital experiences: site and mobile. Most flexibility of any tool out there.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. And that’s regardless of the market, product, and countless other factors that differentiate one business from another. For example, the most common screen size is still 780 x 1280 pixels. In Indonesia, 91%.

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). You can read this post to learn more about dynamic content.

Networking 78

Networking Non-Profits Engineering Follow-up 78

SaaStr

DECEMBER 8, 2023

Together they explore the transformative role of data, which has become an integral part of the production stack, and delve into the implications of this shift and explore how leveraging data within the architecture empowers developers to create more robust, intelligent, and scalable SaaS solutions.

GTM 95

GTM SQL X-functional Engineering 95