SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. That allows us to have a very different go to market strategy.

Finance 57

Finance X-functional Non-Profits Launch 57

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. To get a better understanding of their impact, let’s imagine you are rolling out a new product line. How should reps talk about this product line?

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. He founded LinkSquares with the goal of building great products to improve how businesses operate. We love InsightSquared. Welcome to the show.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Heinz Marketing

MAY 9, 2022

Tune in to hear more about how to navigate the relationship between CROs and CFOs while learning about: the metrics you need to prioritize to promote productivity. how to align aggressive yet innovative strategies between finance and marketing. key traits to posses when transitioning from a marketing role into a revenue role.

Pipeline 96

Pipeline Finance Commission Sales 96

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 54

X-functional Drivers/motivators Start-ups Engineering 54

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. So, thanks man. But potentially even technology.

Growth 95

Growth Cross-sell Start-ups X-functional 95

Heinz Marketing

FEBRUARY 5, 2018

Fascinating for me is the marketing implications of having content as the product and the product being in the manufacturing side of the business is really both, it is product. How is that different now at G2 Crowd where you do have a greater overlap between product and, I guess, marketing?

Pipeline 50

Pipeline B2B Sales Pitch 50

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

AUGUST 26, 2022

So sell your product. I’ll tell you, of all the founders I’m impressed with, I’m most impressed with founders that I meet and I’m like, “How you doing”, “Well, I’m at 2 million in revenue and I’m going to grow 2.5 X this year. I’m going to go from 2 to 5 or 2 to 6.”

Quota 79

Quota Growth Product Closing 79

Heinz Marketing

APRIL 2, 2018

I got a chance to check out the product and what you guys are building, and very impressive the way you guys are rethinking essentially just general design and presentations and specifically visual presentations for Go To Market teams. You guys launched at SaaStr here a couple weeks ago. Alli: Absolutely. Paul: Okay.

Pipeline 48

Pipeline Sales Presentation B2B 48

SaaStr

JANUARY 3, 2020

Before joining Redpoint, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. What time frame from SAL to closed lead suggests product market fit? With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 10

Contract Price Commission Conversion 10

SaaStr

AUGUST 20, 2019

It was still a ubiquitous market. We had created an incredible brand with developers, in particular, and created developer love for what we did and the product. We had a lot of things that were going for us in terms of raw ingredients. Sameer Dhokalia: The go-to-market model was magical.

Growth 54

Growth X-functional Start-ups Conversion 54

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

DECEMBER 8, 2023

Together they explore the transformative role of data, which has become an integral part of the production stack, and delve into the implications of this shift and explore how leveraging data within the architecture empowers developers to create more robust, intelligent, and scalable SaaS solutions.

GTM 95

GTM SQL X-functional Engineering 95