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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people. As I write, it’s still buggy with poor UX.

B2B 110
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

To keep CAC low, leverage earned media, build influencer partnerships, prioritize your UX, measure post-install events to reengage users, and consistently optimize on-metadata and off-metadata app store factors (more on this in the next section). . Doing so helps to level up your UX and build personalized, tailored journeys.

UX 121
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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). Better understand how your site’s UX compares with your competitors.

UX 63
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How to redesign your site without losing your Google rankings

Search Engine Land

more countries), launch different products, or serve new audiences. Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. A legacy website with thousands of lines of custom code may make restoring functionality after third-party technology changes very difficult.

UX 104
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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. To ensure usability, a good UX thus requires QA thinking. ” (via NN/g).

UX 104
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Mastering Mobile Popups

ConversionXL

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. For example, the most common screen size is still 780 x 1280 pixels. One of the main considerations Skechers had before launching mobile popups strategy was its impact on SEO. In Indonesia, 91%. image source ).