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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services.

Price 52
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

B ut, if the experimenter exhibited rude behavior (taking an irrelevant cell phone call in the middle of the experiment), most of the subjects said nothing and kept the money. Even if you face a legal dispute—or are trying to keep a customer complaint from reaching that threshold—apologies can help. Apologize publicly.

Legal 125
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Has AI changed SEO for better or worse?

Search Engine Land

With the processing capabilities of ChatGPT, there are numerous ways businesses can use it to boost their SEO, including: Local SEO Link building Content creation Keyword research Convey better E-E-A-T Positive effects of AI on SEO AI can impact SEO from a business perspective in many positive ways, including better user experience.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. Amazon unveiled plans in October to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January.

Retail 116
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This day in search marketing history: January 14

Search Engine Land

2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2009: The ads were either are false or failed to make legally required disclosures. We love this product and team; on strategy and profitable.”

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 93