Martech
MARCH 31, 2025
This is especially true in industries with strict data governance policies, where missteps in AI deployment can lead to significant legal and reputational risks. In the rush to market, vendors may ignore biases in AI models, privacy issues, and regulatory requirements, which can ultimately create more problems than they solve.
Martech
FEBRUARY 27, 2024
But where do you begin to understand the business, financial and legal standards for engaging this talent pool? Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts.
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Martech
JANUARY 9, 2024
It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Don’t forget the legal bits. Keep things simple.
Hubspot
APRIL 23, 2025
That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Strategic Alliances Strategic alliances are agreements between two or more companies that involve sharing resources, such as technology or personnel, to achieve a shared goal.
SaaStr
JANUARY 31, 2023
As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs.
Martech
FEBRUARY 27, 2023
This requires education and strategic partnerships. A team focused on CDP success must include marketing, IT, marketing analytics, sales, agencies, product, service, creative and even legal teams to establish and refine new processes for providing customer experiences.
Martech
SEPTEMBER 21, 2021
based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. Another 46% said they dislike when agencies turn out not to be a strategic business partner. We recently surveyed 600 U.S.-based
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