Remove Legal Remove Strategic partnership Remove Strategize
article thumbnail

What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. You dont have to create a new legal entity.

article thumbnail

5 Ways AI Has Already Changed SaaS Sales Forever with Perplexity’s CBO Dmitry Shevelenko and SaaStr CRO Confidential Host Sam Blond

SaaStr

.” His real-world example is that when he gets a contract to review as the CBO of Perplexity in a buying role, he doesn’t immediately send it straight to legal anymore. Product managers who understand legal. Think enterprise security, custom integrations, and multi-year strategic partnerships. The result?

Legal 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. ” Strategic imperative: “I would armor up if I were Clay.

article thumbnail

The hidden cost of playing defense in marketing

Martech

The castle and moat strategy In business school, were taught to find a valuable, rare, inimitable core competency and to build a strategic moat around it strategic partnerships, products, legal frameworks, brand, etc. Email: See terms.

article thumbnail

All the AI that glitters isn’t martech gold

Martech

This is especially true in industries with strict data governance policies, where missteps in AI deployment can lead to significant legal and reputational risks. Dig deeper: The AI-powered path to smarter marketing Making smart AI investments in martech The key to success has not changed: stay focused on your strategic needs.

article thumbnail

Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

But where do you begin to understand the business, financial and legal standards for engaging this talent pool? Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts.

Legal 127