FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. If a FLoC is too small, that presents both data privacy issues as well as potential performance issues,” continues Evans. This is the tension. “If Is anonymity even enough? Google agreed.
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