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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. It brings the brand to life in physical venues such as retail outlets and events, building a personal rapport that fosters brand loyalty.

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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines.

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What Is Business Development?

The 5% Institute

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Key Elements of Business Development Market Research and Analysis A successful business development strategy begins with in-depth market research and analysis.

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How to Create a Structured and Scalable Sales Process

Highspot

Improved conversion rates: Structured sales tactics often result in better conversion rates as teams are more equipped to lead prospective customers through the buying process. It involves identifying potential customers who might need your product or service. You can use this to showcase the value of your product or service.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. LinkedIn Ads launches In 2011, LinkedIn Ads officially launched.

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Go-To-Market Strategies – A Detailed Guide

The 5% Institute

In this article, we will explore what go-to-market strategies entail and delve into the key components that contribute to their effectiveness. Introduction Entering a market without a clear strategy can be detrimental to the success of any business venture. What are Go-to-Market Strategies?