Five ways to harmonize PPC and SEO to boost ROI by Adthena
Search Engine Land
MARCH 14, 2023
That makes search a priority, and within search, Google looks to remain dominant, with ad revenue in the hundreds of billions and almost 60% of the global search ad market. Fast load speed and an overall good UX drive conversions from paid and organic traffic. What’s more, search can provide a lot of real estate for the buck.
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