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Steps on How to Become a Social Media Marketing Agency

Lead Fuze

Entering the world of social media marketing is an enticing opportunity in today’s digital environment. Aspiring to become a social media marketing agency means tapping into an ever-growing market, where businesses and brands seek professional assistance to leverage their online presence. Who are you targeting?

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

Seasonal content alignment Leverage generative AI to develop a content calendar that aligns with seasonal occurrences, literary events, book launches, or writing competitions. This helps ensure that the sites’s content marketing remains relevant and timely. Dig deeper: 17 tips to improve your AI-assisted content creation process 3.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

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Will Marketers Return to Offices in 2021? What Companies Need to Know [Data + Expert Tips]

Hubspot

Let's explore how marketers across the U.S. To explore whether or not employees will return to the office in 2021 (if they're permitted to do so), I started by surveying 496 marketers and asked the question: If given the option to go back to your physical workplace in 2021, will you return or continue to work remotely?

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Rich results: 22 things every SEO pro needs to know

Search Engine Land

Google Search Console supports these 22 rich result types : Breadcrumb Dataset Education Q&A Event FAQ Fact check Guided recipe How-to Image metadata Job posting Learning video Logo Math solvers Merchant listings Practice problems Product snippet Q&A page Recipe Review snippet Sitelinks searchbox Special announcement Video.

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SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more

Search Engine Land

Google now allows virtual food brands to have Google Business Profiles. Google’s digital marketing course offers bad SEO advice. Event rich results errors for missing locations. Moz deindexed. A DMCA request removed SEO tool Moz from Google search for just under 12 hours. Video page indexing report.

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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO.

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