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How to manage SEO campaigns during economic downturns

Search Engine Land

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Two common sources of this information at a macro level are the Michigan Consumer Sentiment Index (MCSI) and the Consumer Confidence Index (CCI). What objections they have. Smarter spending and investment.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Being persuasive without being pushy is the key. Back to top ) Overcoming challenges in door-to-door sales The key to a successful door-to-door sales process is intentional prospecting.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

A bonus, or performance bonus, is a form of additional compensation given to employees beyond their base salary to recognize and reward their hard work, contributions, and the achievement of specific company goals or objectives. On the surface, a bonus payment is an employers way of saying Thank you! and Keep up the good work!

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? This metric reflects how well you retain customers: Churn rate formula = (Total customers/Number of customers lost) 100 Closed-won Indicates that a deal has been finalized, resulting in a new customer acquisition.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

Importance of lead scoring in sales Key components of an effective lead scoring system How to score leads in 4 steps Examples of successful lead scoring Tools and software for lead scoring What is lead scoring? Relying on stale data: Intelligence only goes so far when it has to work with results that aren’t current.

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Sales Pipeline Radio, Episode 190: Q & A with Matt Heinz & Paul Roberts @OCTalkRadio

Heinz Marketing

Don’t go into the holiday period and into January 2nd without a plan, without knowing what your objectives are, without knowing what you are going to be focused on. And what are the key things that are going to get you there? The hat that Paul is wearing that I thought said Michigan hockey and actually says Michigan honors.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Here are a few of the most common you’re likely to come across: A high number of decision-makers: Gartner found that an average of six to 10 people have a say in complex B2B transactions, each with their own concerns, objectives, and priorities. You’ll need to craft proposals that work for everyone with a vote.