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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

I personally find it difficult to actively listen to podcasts if I’m the one who is driving, but if I use public transportation or my partner is driving, I enjoy it. Following these listening locations, 18% of listeners tune in while out-and-about (non-transportation or exercise related), 16% while exercising, and 16% while at work.

B2B 101
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How To Open A Coffee Shop: A Step By Step Guide

Sales Pop!

This niche requires an investment. You can start a cafe and sell coffee to-go in a shopping mall, or make a stand in a bookstore, or organize a conceptual network of coffee shops in crowded areas of the city – for each option, the cost of starting a coffee shop must be calculated individually. Write a Coffee Shop Business Plan.

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Create campaign impact by reaching the Workday Consumer

Martech

The Workday Consumer and niche personas. On the Microsoft Audience Network you can target and reengage with audiences while they’re browsing and researching websites such as MSN, Microsoft Edge, and Outlook.com, as well as CBS Sports, Fox News and more. For shoppers with limited time, this puts what they need front and center.

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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. Start by tapping into personal networks and focus groups for honest reactions.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Even if the first sale is at no margin—as often happens in competitive niches—the next ones offset the loss. The Department of Planning, Transport and Infrastructure in South Australia has had sweeping success the past two years with their OLD4NEW campaign to replace life jackets on boats. Lifetime value (LTV). By traffic source.

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4 Things We Want to Know After Reading Mary Meeker's 2018 Internet Trends Report

Hubspot

It's what HubSpot Head of SEO Victor Pan says is called the "last mile problem": a term often used for supply chain or transportation to describe the final leg in the process of delivering a good or service to end consumers. Source: Kleiner Perkins Caufield & Byers.

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Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

rail was just probably one of the, the modes of transportation that didn’t catch up yet because in, in trucking there were load boards and in ocean going freight. And I know there’s other parts of transportation that we’re gonna get to, but, tell me a little bit about the rail industry. Adam Honig: Gotcha.