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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. That’s just not what we do.”

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The Critical Role Ethics Plays in Modern Marketing

Hubspot

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. In the context of marketing, then, ethics refers to the practice of promoting fairness, honesty, and empathy in all marketing activities.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. We can talk about that and some of the metrics.

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Sales Compensation: The Ultimate Guide

Hubspot

Paying on profit vs. revenue. That is to say, if you want your salespeople to do X, reward them financially for doing X. The more variables you introduce to a sales comp plan, the likelier you are to unintentionally promote competing behaviors. Selling function (hunting or farming). When to pay commission.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. Profitability.

Growth 113
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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. It’s equal to Maximum Bid x Quality Score. Here a non-exhaustive list of some of the top PPC platforms. RevContent focuses specifically on promoting content through PPC. Quality Score. RevContent.

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How to Build a Product Launch Strategy

ConversionXL

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Maturity: The height of your product’s adoption and profitability. X demos booked in introduction, X revenue in growth). Use multichannel promotion. Growth: A sharp increase in users and sales.

Launch 96