ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

AUGUST 15, 2014

With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people , and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach. Here’s the product sir, I sure do hope you buy it.”. Deconstructing Nike.com’s Product Page.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Implement a process to continuously optimize your experience at scale. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

APRIL 23, 2019

Users have four fundamental questions when they arrive at a website: Am I in the right place? One of your key tasks is to answer these questions effectively—on every page of your site. Make sure visitors know what their options are (links like “See also” or “Related products”). Talk to your users.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. They all mean the same thing, though.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Assign content & channels for each experience. Experiences happen in loops. Map all key profiles & data. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Have a vision. .

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 28, 2016

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. Typically happens at the end of the product lifecycle. Pay them upfront so they don’t try to say X to get the money.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86