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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Say goodbye to FOMO and start getting your SEO work done through the power of agile processes. Leads from supporting teams like engineering, user experience, QA and SMEs like SEO.

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Adopting artificial intelligence in your sales process

PandaDoc

So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. Start by conducting a thorough audit of your sales process. It also opens a hidden benefit.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

B2B 130
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The result? Guide users to the offer as quickly as possible.

Growth 113
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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Where A/B Tests Are Going Wrong. Stop Throwing Ideas at the Wall.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

This guide will help you understand everything you need to get started with A/B testing. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. A/B/n tests are controlled experiments that run one or more variations against the original page.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. Users have four fundamental questions when they arrive at a website: Am I in the right place? The final goal is essentially to come up the architecture of the site. Plan for it!